Latest News & Blog
14 Apr 2013
If you're looking for an ecommerce solution on a budget then you will be pleased to know that we've reduced the price of our starter solution to just £1,250.
18 Aug 2012
We produce a lovely re-design in record time for ink and toner cartridge website.
22 Jun 2012
We've just launched a new ecommerce website for a stationery supplies retailer
07 May 2012
A winning formula see's us launch a new ecommerce solution for an existing client.
21 Apr 2012
A joint colaboration between Coldfuel and the clients in house designers see's the launch of their new ecommerce website
A guide to how much you can expect to pay for your logo design
So you need a logo for your business, and you've done some research and have seen prices from as low as £25.00 right up to £50,000 from a large agency, so now of course you're asking yourself "how much should I pay for a logo design"?
Good question, and it's the first question most of our clients ask when they contact us for a professional logo design. We do have some guide prices which we always like to share with our clients, generally around £350.00 will get you a nice simple logo design, but for a well researched and properly executed identity you can expect to pay £800.00+.
Here are a couple of examples from our portfolio in the different price ranges.
Here's an example of a simple logo design. It's a nice logo and is certainly suitable for purpose which in this case is for an online pet store. It took 3 days to complete. Expect to pay anywhere from £250.00-£350.00 for a logo design like this.
And here's an example of a well researched and well executed logo design. This logo required a lot of research into the local area where this company was based (Upton-Upon-Severn) and we spent a lot of time working on ways to incorporate local landmarks and several other elements into the design that the local community could relate to. This logo took around 3 weeks to complete and was reproduced on stationary, shop signs and marketing material. You would need a budget of around £1,200 for a logo design like this.
So where does your money go?
The price of a professional logo design is based on the work required and the level of creative input required to produce a highly memorable identity that is fit for purpose, not, as many believe on the size if your business or bank account. Let's say for example you require a logo design for use on a small personal blog website, you don't need to commercially print the logo and you have a pretty good idea of how you want the logo to look and you're not too concerned with what your competitors are doing you just want a nice looking logo. In this case we can look at a simple logo design because we don't have to spend time researching your market and your competitors and we don't have to spend time brainstorming coming up with lots of ideas and concepts. It's generally a much simpler and quicker process.
Now let's compare that to a client that may have an existing brand which is looking outdated. Their competitors have far more effective and identifiable brands. You are planning a big marketing campaign and need a new logo design and brand identity, clearly this will require a lot more research and creative input not only because of the competitive nature of your business but because you already have a brand that consumers are familiar with.
Let's look at this in a little more detail; this project would likely comprise of;
Researching your competitors, how they are perceived and how their customers identify with their brand. Brand loyalty is also considered as well as ensuring we develop a new logo design that guarantees you stand out amongst your competitors.
We need to know what your market is all about, we need to know for example what you sell, how much it costs, the type of consumer, their age, their preferences. This takes time but is so important if we are to develop a professional logo design that your consumers can identify with.
Sketches and Ideas
Brainstorming and Ideas take up a lot of time, but are critical in the design process. We may produce a few pages of ideas pencilled down on paper or mocked up in Vector format, just to play with ideas even if we then scrap them, but that's how successful brand design is; a lot of brainstorming and testing, figuring out what works and what doesn't and narrowing those ideas down to likely contenders which we can then present to you.
Choosing the right typeface or font for your identity is often what makes the different between a stand out professional logo design and an OK logo design. Sometimes you can spend days finding and trying out different fonts, even creating your own to get the right look and generate the emotive response you want from your customers or peers.
This is just a small part of what goes into creating a strong and dynamic logo design and the bottom line is that it all takes time; time well spent if you want a strong and memorable logo design that is absolutely fit for purpose.