PayPal integrations explained

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A guide to choosing the right Paypal integration for your website

So you’ve made the decision to integrate PayPal into your ecommerce website, that’s a good choice, PayPal are by far the most popular of the payment gateways that do not require a merchant account. There are a few things you need to consider though to ensure you choose the right PayPal integration for you, so let’s take a look at the different flavours of PayPal.

PayPal standard method

This is the most basic of PayPal integrations, when the customer is asked to make payment they are directed to the PayPal website to complete payment, once complete they are directed back to your website for confirmation. While it’s quick and easy it’s not the most professional of solutions, but if you have small volume or small value sales it may be suitable for you.

PayPal Pro Direct

This is the most professional of the PayPal integrations and works just like a merchant payment gateway. With Pro Direct the user does not leave your site to make payment, instead the user enters their credit card details directly on your website and the transaction is background processed by PayPal including 3D secure verification. The integration is slightly more complex and requires an SSL certificate, but makes for a much more seamless and professional ecommerce payment solution.

PayPal Pro Express

PayPal Pro-Express which as the name suggests is an express method of checking out. Here a PayPal Express button is displayed early on in the checkout stage which if the user selects takes them directly to the PayPal website bypassing the whole checkout process on your website. The user enters their details on the PayPal Express website and once complete returns to your website for order confirmation.

It’s worth noting that if you choose PayPal Pro Direct, PayPal require you to integrate PayPal Pro Express too. So if you are considering using PayPal for your ecommerce website and are a little unsure or require a little more information, then speak to us about the best solutions for you.